September142009

quote

"The data exposed not only the contagious nature of obesity but the power of social networks to influence individual behavior. This effect extends over great distances—a fact revealed by tracking original subjects who moved away from Framingham. “Your friends who live far away have just as big an impact on your behavior as friends who live next door,” Fowler says. “Think about it this way: Even if you see a friend only once a year, that friend will still change your sense of what’s appropriate. And that new norm will influence what you do.” An obese sibling hundreds of miles away can cause us to eat more. The individual is a romantic myth; indeed, no man is an island."

Social Networks : The Frontal Cortex